Lori Wayne

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Reverse-Engineering Today’s Housing Americana

By Lori Wayne - October 18, 2026
The American Housing Timeline Has Changed. What Brought Us Here? For generations, there was a familiar idea of how housing was supposed to unfold. You left home, rented for a while, bought something modest and built some equity. As your family or income grew, you moved into something larger. Eventually, the children left, the house became more than you needed, and perhaps you downsized. It was n

Affordability Is Redrawing the Map of Home

By Lori Wayne - September 08, 2026
When affordability changes sharply from one market to another, how does it change where people are willing—or compelled—to imagine home? Before people redraw their lives, they often redraw the boundaries of their search. Home searches are broadening beyond local boundaries. Evidence supports a durable rise in out-of-market viewing over the past seven years and suggests a strong relationship betw

A More Balanced Market Changes the Conversation

By Lori Wayne - August 19, 2026
Find your bearings before you move. Earlier this month, I shared a look in Simplifying the Market at who has the upper hand in today’s housing market. With NAR now describing this as the most balanced market since 2020, my observation went somewhere else: What does that balance mean? For years, unusual market conditions rewarded speed. A more balanced market may reward something else: di

Home: The Human Story — Through the Wayfinder's Lens

By Lori Wayne - August 05, 2026
Home: The Human Story Developers turn the soil. Builders construct houses. Families build homes. Home is more than a physical place. It is an experience that stays with us. Houses shelter life. Homes witness it. What is home? A place—family—belonging—identity—comfort—rest Home is freedom to think—to act—to love—to breathe—well-being Home is… for today—a better tomorrow—a quiet

A Mid-Year Reset

By Lori Wayne - July 21, 2026
A Quiet Pause Before the Year Gets Away from Us The calendar has a way of moving faster than we expect. One moment we're welcoming a new year with plans and possibilities. The next, we're wondering how July arrived so quickly. Mid-year has always felt different to me. It's neither the excitement of a new beginning nor the reflection that often comes with year's end. Instead, it sits quietly

What New Construction Quietly Tells Us About a Community

By Lori Wayne - July 08, 2026
What New Construction Quietly Tells Us About a Community The roads we travel, the neighborhoods we love, and the communities we call home all begin long before we arrive. We often perceive a community by what we can see today, forgetting that today's community is the result of yesterday’s decisions, often made years—or even decades—ago. "Today's community is the result of yesterday's decisio

Why Do People Wait So Long To Make A Move They Already Know They Want To Make?

By Lori Wayne - June 25, 2026
People often assume housing decisions begin when someone decides to buy or sell. In reality, they often begin much earlier. Sometimes months. Sometimes years. Long before a listing appointment. Long before a conversation with an agent. Long before a home ever hits the market. Because many of the decisions people make about housing aren't really about housing at all. They're about change.

More Buyers Are Quietly Looking for Less

By Lori Wayne - June 08, 2026
For a long time, bigger felt like the goal. More square footage. More storage. More upgrades. More amenities. The housing conversation often revolved around what came next and what came after that. A larger home. A newer neighborhood. A longer list of features. And for many people, those things still matter. But lately, I've noticed something else happening. Some buyers seem to be asking a d

There’s a Strange Kind of Fatigue Happening in Housing Right Now

By Lori Wayne - May 28, 2026
Not long ago, most housing conversations revolved around growth. Bigger kitchens. More upgrades. Better finishes. Higher values. Everything seemed to move toward “more.” More space. More ambition. More optimization. But lately, something about the conversation feels different. Heavier somehow. It’s Not Just About Interest Rates Rates have certainly changed the rhythm of the market. But th

The Homes People Remember Usually Aren’t the Perfect Ones

By Lori Wayne - May 12, 2026
Why do some homes stay with us long after we leave them? Some homes are technically flawless. Fresh paint. Updated fixtures. Everything staged exactly the way it should be. And yet… they disappear from memory almost immediately. Then there are the homes people keep thinking about days later. Not because they were perfect. But because they quietly whispered there's something more here. The D

Why the First 7 Days on the Market Matter More Than Most Sellers Realize

By Lori Wayne - April 27, 2026
👉 Early positioning shapes the entire outcome. Some homes attract attention right away. Others take longer. From the outside, it can feel inconsistent — especially when homes appear similar in price, condition, or location. But when you look closer, the difference often shows up early. The First Few Days Set the Tone When a home enters the market, it does so with a certain level of visibi

Why Some Homes Sit While Others Sell in Today’s Market

By Lori Wayne - April 14, 2026
Some homes are selling quickly. Others… are sitting. And from the outside, it doesn’t always make sense. Same city. Similar price points. Sometimes even similar floor plans. But the outcomes are very different. It’s Not Just the Market There’s a tendency to assume that when a home doesn’t sell quickly, the market must be slowing down. But that’s not what we’re seeing right now. Across B

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